CONSULTATION | LOGO
DESIGN | WEB SITE
COLLATERAL AND BUSINESS
SYSTEM DESIGN | PACKAGING
think of brands as the relationship between a company and its customers.
That relationship is managed through multiple points of communication
ranging from the way a logo appears on a business card or the side
of a bus, to a user's experience as they navigate a Web site. The
insights gathered from managing comprehensive packaging programs
and business systems, to launching robust e-commerce initiatives,
allow us to design effectively for many different environments.
We develop consistent, effective communications across different
media, helping our clients to shape the way their brands are perceived
< STRATEGY CONSULTATION >
Through a series of interviews and interactive working sessions,
we assist our clients to articulate their key market differentiators,
brand attributes and value propositions. We then translate our findings
into actionable strategies that serve as the basis for our creative
< LOGO DESIGN >
A company's logo often serves as its primary communication vehicle;
a visual reminder of a company's promise to consumers during the
sales and other key decision-making processes. We distill a company's
attributes and brand objectives into unique and memorable identities.
During the development process, we analyze the different environments
that the identities will live within and create solutions that allow
for consistent application.
< WEB SITE DEVELOPMENT >
The objectives of Web sites vary from company to company. For some
companies the objective is to apply the Internet as a commerce channel.
Other companies utilize the Internet as a content and marketing
delivery channel to support commerce at existing retail outlets.
Whether the purpose is commerce, marketing or content, we understand
that a company's Web presence is a key communication point with
their customer. Our objective is to ensure the integration of business
and technical requirements into a smooth user experience that delivers
on a company's brand attributes and value propositions.
< COLLATERAL AND BUSINESS SYSTEM DESIGN
One of the first opportunities to communicate your brand is often
through collateral materials the handing of a business card,
a letter to a prospective client or submission of a company brochure.
This initial contact between a company and its customers makes it
imperative that these materials accurately and effectively express
the brand's voice. They must be created with a clear understanding
of the brand's strategy and messaging.
< PACKAGING >
In a tight, two-dimensional space surrounded by "visual noise,"
a package design must quickly communicate the brand attributes associated
with the product. By having a solid understanding of the target
audience and product differentiators, we develop unique and compelling
packaging design solutions that clearly communicate the intended
messages to the target audience.
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